Industry

Fitness & Wellness

Every fitness app gets downloaded with good intentions. The business lives or dies on what happens in week three, when motivation dips and the app either brings people back or gets deleted. We build fitness and wellness products around retention: progress people can feel, streaks and social mechanics that don't feel like nagging, subscriptions and in-app purchases wired correctly, and HealthKit and Google Fit integrations that make the app part of someone's routine instead of another chore. We built Forge Legend, and we've shipped iOS and Android products across coaching, training, and wellness. Whether you're a brand extending into an app or a founder with a new training model, a Discovery works out the feature set that earns a subscription, and what it costs to build it right.

Solutions

How we improve your project

Quoting & Underwriting Workflows

Submission intake, rating logic, and underwriting rules in software that moves at program speed and documents every decision.

Coaching & Program Delivery Platforms

Programs, check-ins, messaging, and client progress in one platform that scales a coach's method without losing the relationship.

Retention & Progress Mechanics

Streaks, milestones, social features, and progress visualization designed to bring people back in week three.

Wearable & Health Data Integrations

Watches, trackers, and health platforms feeding your product real data, so training adapts to the person wearing the device.

Subscription & In-App Purchase Systems

Trials, tiers, renewals, and receipts wired correctly across both stores, with the analytics to see who converts and who churns.

Fitness App Development for iOS & Android

Native-quality training apps on both platforms, engineered for the daily habit and the app store review process.

Industry Segments

We build dozens of projects each year. Here are a few of our latest and favorites!

Connected Fitness & Wearables

Connected fitness wins when device data becomes daily motivation instead of a forgotten sync. We build companion apps, HealthKit and Google Fit pipelines, and the progress and streak mechanics from our fitness practice, with subscriptions wired correctly so the hardware sells the software and the software retains the customer.

Wellness Startups

Wellness products sit in a tricky middle: consumer polish, behavior-change design, and often health data that carries real obligations. We build wellness products end to end, tell you honestly when HIPAA applies, and design for the daily habit that makes the product a routine instead of a download.

Gyms & Franchises

Gyms and franchises outgrow template software the moment their model gets specific: hybrid memberships, class economics, multi-location reporting. We build member management, booking, and operations systems around your actual model, integrated with payments and access control.

Coaching Platforms

Coaching businesses hit a ceiling when every client needs personal attention through generic tools. We build coaching platforms with program delivery, client check-ins, progress tracking, and messaging in one place, so a great coach's method scales while the relationship stays personal.

Fitness Apps

Fitness apps win or die on retention, and retention is engineered: progress people can feel, streaks that motivate without nagging, and subscriptions wired correctly from day one. We built Forge Legend, and we build iOS and Android training products designed around the habit loop, not just the feature list.

Related work

We build dozens of projects each year. Here are a few realted projects!

things you might want to ask

Frequently asked questions

What should a startup look for in a mobile app development company?
Beyond the usual agency checks, ask for apps you can download from both stores today, a reasoned answer on native versus cross-platform for your product specifically, clarity on who builds and runs the backend, a process for handling app review rejections, and a maintenance plan with numbers in it. Mobile products decay without updates because OS releases and store policies change on someone else's schedule. A partner who can't describe life after launch is quoting half the product.
Do I need a mobile app or is a web app enough?
If your product doesn't need push notifications, offline use, or device hardware like the camera or GPS, a responsive web app is usually enough, and it's cheaper, faster to iterate, and free of app store review. Plenty of projects that arrive as "we need an app" ship better as web apps. The honest test is listing the phone-specific capabilities your product genuinely uses; if the list is empty, start on the web. A good partner will walk through that list with you before quoting mobile work, not after.
Should I launch on iOS or Android first?
Launch on the platform your first paying users actually carry, and let the second platform wait until the first proves the product. iOS tends to fit US consumer and B2B professional audiences; Android wins on global reach and many field-workforce use cases; your own waitlist or early-adopter data is the tiebreaker. Building cross-platform keeps the second store cheap to add later, so sequencing costs you little. Be wary of anyone who insists on launching both at once without a market reason, since that doubles testing and review risk before you have a single user.
How much does it cost to build a mobile app for a startup?
A focused, MVP-scale mobile product typically runs $25k to $75k, the same territory as custom software of similar scope, with the platform count and the backend driving where you land in the range. One cross-platform codebase sits at the friendlier end; two native codebases can approach twice the build. Get the real number before committing: a $1,199 Discovery scopes your specific product and returns line-item pricing you can take to any team, which beats budgeting off a blog post's ranges.
Do you handle app store submissions and approvals on an ongoing basis?
Yes‚ app store management is a core part of our membership plans, including submissions, updates, and navigating the Apple and Google review and approval process. It's one of the most tedious parts of running a mobile app, and we take it off your plate so releases don't stall.
What about updates and maintenance after launch?
Mobile apps need ongoing care as operating systems, devices, and app store requirements change. Our membership plans cover that ‚ including app store management, resubmissions and approvals, monitoring, QA, and new features ‚ so your app stays compatible, available, and improving without you managing it all.
Do you build the backend and infrastructure too?
Yes — a mobile app is rarely just the app. We build the APIs, databases, and cloud infrastructure behind it so the whole product is cohesive and scalable.
Can you help get my app into the App Store and Google Play?
Yes — we handle the build, submission, and launch process, and we've taken client apps into the top 100 of the Apple App Store. We plan for store requirements and review guidelines before submission to avoid rejections.
Do you build for both iOS and Android?
Yes — we develop for both platforms, and we frequently pair a mobile app with a companion web app and shared backend for a consistent cross-platform experience.
Do you build native or cross-platform mobile apps?
We build both, and we recommend the right approach for your product rather than defaulting to one. The choice depends on performance needs, budget, and how device-specific the experience must be.
Do you build both web and mobile applications?
Yes ‚we develop scalable web applications (including HIPAA-compliant systems) and native mobile apps, and we frequently build both for the same product. Having design and engineering for every platform under one roof means a consistent experience for your users and a single accountable team for you
What industries do you work in?
We're industry-agnostic by design and have built med-tech, fitness, ag-tech, food-tech, business automation, event management, and marketing software, among others. That range means we bring patterns from one industry to solve problems in another, so you're not paying us to learn on your project.