UI/UX DESIGN - WEB
A new UI/UX to enhance the search for your next car
MyCarPayoff found that simply having the most up to date information and highest quality content was not enough and - with the help of the Iron Forge team - the founders quickly realized that customers were not taking full advantage of their platform. To encourage better adoption, the Iron Forge team recreated the site’s discovery workflow focusing on intuitive search which eliminated the old site’s cumbersome navigation.
Iron Forge's Redesign
Search for Anything
One integrated search bar allows access to all automotive information across the platform.
Industry specific calculators and tools to show common car finance practices.
Full Account Control
Manage your subscription, pay your bill, and edit your information easily.
Easily access favorited links in the saved favorites library.
Simple category breakdowns allow you to easily find what you are looking for.
Curated resources for a myriad of issues are at the users fingertips.